Which company is credited with creating the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards?

Customer loyalty programs have become a cornerstone of modern retail strategy, but their origins might surprise you. These programs generate valuable consumer data while encouraging repeat purchases, creating a win-win for businesses and customers. Today's sophisticated programs use AI and predictive analytics to personalize offers, but how well do you know the history of these now-ubiquitous marketing tools? Test your knowledge about the pioneering company that revolutionized customer retention strategies.

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Marriott Hotels (Marriott Rewards)
Safeway (Club Card)