Which mythological practice represents the earliest form of 'brand loyalty' where devotees exclusively pledged allegiance to a specific deity or pantheon?

Throughout history, mythology and folklore have showcased remarkable examples of 'brand loyalty' to gods, magical artifacts, and legendary beings. Ancient cultures often demonstrated unwavering devotion to specific deities or mythological concepts, creating what might be considered the earliest forms of brand allegiance. This poll explores how ancient peoples showed their 'brand loyalty' in mythological contexts, revealing interesting parallels to modern consumer behavior.

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Henotheism - the devotion to one deity while acknowledging the existence of others (practiced in ancient Egypt and parts of Hinduism)
Libation offerings - pouring drinks as sacrifices to multiple gods without specific loyalty (common across Mediterranean cultures)
Ancestor worship - revering family spirits rather than specific branded deities (prevalent in Asian and African traditions)
Animism - the belief that objects and natural phenomena possess spirits, representing distributed rather than branded loyalty