Which celebrity was the first to launch a successful retail business with a truly integrated omnichannel strategy, combining physical stores, e-commerce, and social media selling as early as 2010?

In the competitive world of retail, celebrities have increasingly become not just endorsers but innovators in omnichannel strategies. Some famous personalities have revolutionized how brands connect with consumers across physical and digital touchpoints, creating seamless shopping experiences that leverage their personal brand power. Test your knowledge about which celebrity pioneer truly transformed retail's omnichannel approach with their groundbreaking venture.

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Jessica Simpson with the Jessica Simpson Collection
Victoria Beckham with her eponymous fashion label
Rihanna with Fenty Beauty
Kate Hudson with Fabletics