Which sports brand successfully repositioned itself in the early 2000s from a traditional athletic footwear company to a premium performance brand with the 'Nothing But' campaign?

The sports industry has seen numerous brands transform their market position through strategic repositioning. Some of these pivots have become legendary in marketing circles, turning struggling companies into industry powerhouses. Test your knowledge about one of the most dramatic brand positioning transformations in sports history!

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Under Armour with its 'Protect This House' campaign
AND1, shifting from basketball shoes to lifestyle athletic wear
ASICS, transforming from running specialty to all-sport performance
Fila, repositioning from tennis to urban streetwear