Which innovative marketing strategy did the Royal Shakespeare Company first pioneer in 2016 that revolutionized audience engagement for theater productions?

The performing arts industry has undergone significant transformation in how it markets productions and engages audiences. From traditional newspaper ads to sophisticated digital campaigns, marketing strategies have evolved to meet changing consumer behaviors. Test your knowledge about how major performing arts organizations have adapted their marketing approaches in the digital age!

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Live-streaming performances with a pay-what-you-can model
Using motion capture technology to create an immersive virtual reality experience called 'The Tempest'
Implementing blockchain-based ticketing to eliminate scalping
Creating personalized AI-generated show recommendations based on audience emotion tracking