Which digital marketing innovation helped Celestron dramatically increase their telescope market share between 2018-2020?

In the competitive world of astronomy retail, telescope manufacturers employ various marketing strategies to differentiate their products. This poll tests your knowledge of how one major brand revolutionized their market position through innovative digital marketing and omnichannel strategies. While amateur astronomers often focus on technical specifications, understanding the business landscape can provide insights into product development trends and value propositions in this specialized industry.

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Their 'Celestron Navigator' AR app that allowed customers to virtually test telescopes by simulating night sky viewing from their location before purchasing
Their subscription model offering premium SkyPortal content with personalized astronomy recommendations based on user location and equipment
Their 'StarShare' social platform integration allowing automatic posting of telescope images to specialized astronomy communities
Their 'AstroPoints' loyalty program offering exclusive access to remote observatory time with high-end equipment purchases