Which major pharmaceutical company changed its name in 2009 to distance itself from controversy, adopting a name derived from Latin words meaning 'life' and 'science'?

In the competitive world of pharmaceuticals and medical equipment, brand recognition can make a significant difference in market share and consumer trust. Companies spend billions on brand strategy to build trust with healthcare professionals and patients alike. How well do you know the brand stories behind some of medicine's most influential companies? Test your knowledge of medical brand transformations and marketing strategies!

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Pfizer
Novartis
Vivendi Medical
Endo International (formerly Endo Pharmaceuticals)