Which exclusive product line, launched by Target in 2017, generated over $2 billion in sales within its first year and helped reposition the retailer as a destination for affordable, stylish home goods?

Target Corporation has been a retail innovator for decades, constantly evolving its product strategy to compete in the changing retail landscape. From designer collaborations to private label development, Target has employed numerous strategies to differentiate itself from competitors. Test your knowledge about one of Target's most successful product development initiatives that transformed its market positioning.

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