Which automotive company pioneered the strategy of completely eliminating traditional advertising budgets in favor of referral programs and social media for its electric vehicles?

Electric vehicles (EVs) have transformed the transportation industry, not just through technology but also through innovative digital marketing approaches. Major automotive companies have leveraged unique strategies to position themselves in this growing market. Test your knowledge about how EV manufacturers have used digital marketing to change consumer perceptions and drive adoption of sustainable transportation options.

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Tesla
Rivian
Lucid Motors
BYD