Which celebrity partnered with Adidas in 2013 to create the 'Yeezy' line that revolutionized sneaker marketing with its limited-release strategy and resale market impact?

Celebrity brand collaborations have become a powerful marketing strategy, often creating unexpected product lines that capture consumer attention and drive significant sales. Some partnerships seem natural while others surprise the market - but all aim to leverage star power for brand growth. Test your knowledge about some of the most interesting celebrity product collaborations that changed their respective markets.

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Kanye West
Pharrell Williams
Beyoncé
Travis Scott