Which architectural firm's marketing campaign first pioneered the use of immersive virtual reality experiences allowing clients to 'walk through' proposed designs before construction began?

This trivia tests your knowledge about groundbreaking marketing campaigns in architecture that transformed how architectural firms promote their services and expertise. Marketing in architecture has evolved significantly over the past decades, with firms finding innovative ways to showcase their design philosophy, sustainability credentials, and project portfolios to potential clients and the public.

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Foster + Partners with their 'Experience Architecture' campaign in 2013
Gensler's 'Reality Before Reality' initiative launched in 2011
Zaha Hadid Architects' 'Virtual Parametrics' program in 2015
BIG (Bjarke Ingels Group) with their 'Inhabit the Future' platform in 2014