Which celebrity launched their beauty brand without using their name on packaging, intentionally separating their personal brand from the product, and reached billion-dollar valuation fastest?

The world of celebrity product launches is filled with surprising successes and unexpected failures. Behind many iconic brands stand famous personalities who leveraged their influence to create retail empires. This trivia challenges you to test your knowledge about a famous celebrity entrepreneur whose product launch strategy defied industry expectations and created a billion-dollar business phenomenon.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty