Which presidential campaign first pioneered the use of A/B testing for merchandise design, leading to a record-breaking $40 million in merchandise sales?

Test your knowledge about how political campaigns have evolved their product marketing strategies in the digital age! Modern political campaigns now function like sophisticated retail operations, employing advanced personalization algorithms, targeting specific voter segments, and creating branded merchandise to build recognition. This trivia question explores a groundbreaking retail innovation that changed how political campaigns approach merchandise and fundraising.

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Barack Obama's 2012 campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Bernie Sanders' 2020 campaign