Which famous literary estate pioneered the concept of 'character licensing' in retail by being the first to widely license a fictional character's image for merchandise in the 1930s?

In the evolving world of publishing and literature, innovative brand collaborations have created unique marketing opportunities and expanded readership. Major literary properties have partnered with retail brands in ways that transform how stories reach audiences. Test your knowledge about these creative intersections between literature and retail that have shaped modern book marketing and consumption.

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The Estate of A.A. Milne (Winnie-the-Pooh)
The Estate of L. Frank Baum (The Wizard of Oz)
The Estate of Beatrix Potter (Peter Rabbit)
The Estate of J.M. Barrie (Peter Pan)