Which renowned architecture firm pioneered the concept of 'Material Innovation Labs' where clients can physically interact with sustainable building materials before project development?

Test your knowledge about how leading architecture firms have transformed their brand identities and customer engagement through innovative product labs and experience centers. While many architecture firms focus solely on client projects, the most forward-thinking firms have developed product innovation hubs that showcase their design philosophy, materials expertise, and technological capabilities to potential clients and the public.

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Foster + Partners with their 'Material Futures' lab in London, established in 2015
Zaha Hadid Architects with their 'Parametric Materials Center' in New York, launched in 2018
Gensler with their 'Sustainable Design Experience Hub' in San Francisco, opened in 2017
BIG (Bjarke Ingels Group) with their 'BIG Materials Library' in Copenhagen, founded in 2016