Which theatrical brand innovation first introduced a subscription-based 'Season Pass' that included exclusive backstage experiences and has since been widely adopted across the performing arts industry?

The performing arts industry has seen remarkable brand strategy evolutions over the decades. From Broadway productions to local theater companies, successful branding has become essential to stand out in a competitive entertainment landscape. This trivia question explores an innovative brand loyalty program that revolutionized how audiences engage with theatrical performances. Test your knowledge of how the performing arts world has adapted modern marketing techniques to build devoted followings!

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The Royal Shakespeare Company's 'RSC Key' program (1982)
The Lincoln Center Theater's 'LincPass' membership (1997)
Cirque du Soleil's 'Inner Circle' program (2001)
Broadway's 'Marquee Rewards' program (2011)