Which wildlife conservation organization was the FIRST to use an endangered animal species as its brand mascot/logo in 1961, pioneering the connection between branding and wildlife protection?

Brand mascots representing animals have been powerful marketing tools for decades, creating memorable connections between companies and consumers while raising awareness about wildlife. Some of these mascots have become cultural icons in their own right, transcending their commercial origins. Test your knowledge about famous wildlife mascots that have helped shape brand identities and, in some cases, contributed to conservation awareness.

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World Wildlife Fund (WWF) with the Giant Panda
International Union for Conservation of Nature (IUCN) with the Snow Leopard
Wildlife Conservation Society (WCS) with the Bengal Tiger
National Wildlife Federation (NWF) with the American Bald Eagle