Which sports retail company launched the revolutionary 'Consumer Direct Acceleration' digital strategy in 2020 that transformed their business model and influenced the entire sports retail industry?

The sports retail landscape has dramatically evolved through digital transformation initiatives. Major athletic brands have revolutionized how consumers shop for sporting goods, creating seamless omnichannel experiences. Test your knowledge about which sports retail giant led a particularly groundbreaking digital transformation that changed the industry standard for customer experience and personalization.

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Nike
Adidas with their 'Own the Game' initiative
Under Armour with their 'Connected Fitness' platform
Puma with their 'Forever Faster' digital ecosystem