Which innovative digital marketing strategy did the Broadway musical 'Hamilton' first implement that revolutionized ticket access and has since been widely adopted by other major productions?

The performing arts world has increasingly embraced digital innovation to enhance audience experiences and drive ticket sales. Broadway shows in particular have pioneered creative marketing approaches that blend traditional theatrical promotion with cutting-edge digital strategies. Test your knowledge about how the world's most famous theater district has evolved its audience engagement tactics in the digital age.

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Digital lottery system with mobile app integration allowing fans to enter for $10 tickets daily
Virtual reality preview experiences that let potential audiences 'sample' scenes before purchasing tickets
AI-powered dynamic pricing that adjusts ticket costs based on real-time social media sentiment analysis
Subscription-based streaming model allowing unlimited digital viewing of performances for monthly members