Which chocolate brand first successfully repositioned itself from a children's treat to an adult indulgence with the tagline 'Have a break, have a...'?

The chocolate industry has seen numerous innovative marketing campaigns over the decades, but one particular strategy revolutionized how chocolate was positioned and consumed globally. This poll tests your knowledge of a pivotal moment in food product marketing that transformed a declining brand into a household staple and changed consumer perception about when and how chocolate could be enjoyed.

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