Which marketing strategy did Warner Bros. officially adopt after noticing the viral 'Barbenheimer' trend in 2023?

In summer 2023, a unique marketing phenomenon took the entertainment world by storm when two drastically different films - 'Barbie' and 'Oppenheimer' - were released on the same day. The internet-dubbed 'Barbenheimer' became a cultural moment that transformed competing products into a complementary dual experience. This poll tests your knowledge about this innovative accidental marketing campaign that broke box office records and created a new template for product synergy in pop culture.

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