Which company pioneered the modern customer loyalty program in 1981 by introducing a program that became the template for most airline and retail loyalty schemes today?

The history of customer loyalty programs reveals fascinating insights into how merchants have cultivated customer relationships over decades. While today's digital loyalty cards and apps are commonplace, their origins tell a story of retail innovation that transformed how businesses retain customers. Test your knowledge about the historical evolution of these programs that fundamentally changed the retail landscape and consumer behavior patterns.

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American Airlines with AAdvantage
S&H Green Stamps
Sperry & Hutchinson with their 'Yellow Stamps'
Betty Crocker with their 'Points Program'