In retail history, which company first pioneered the concept of 'lifestyle branding' in the 1960s, fundamentally changing how products were marketed by associating them with aspirational lifestyles rather than just features?

The history of retail is filled with transformative moments that shaped how companies position and market their products. This trivia question explores a pivotal moment in the evolution of modern brand strategy that fundamentally changed how companies approached product marketing and consumer relationships. Test your knowledge of this significant historical shift in retail thinking!

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Marlboro (Philip Morris) with the 'Marlboro Man' campaign
Coca-Cola with their 'Pause and Refresh' campaign
Volkswagen with their 'Think Small' campaign
Revlon with their 'Fire and Ice' campaign