Which artist made history with the first-ever 'surprise drop' album launch strategy in 2013, releasing their album with no prior promotion or announcement?

Behind every legendary product in pop culture is an equally memorable launch that captivated the world. From Steve Jobs' theatrical iPhone reveal to the midnight Harry Potter book releases that had fans lining up for blocks, product launches have become cultural events in themselves. Test your knowledge about some of the most influential product launches that transcended mere commerce to become defining moments in pop culture history.

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• Beyoncé with her self-titled visual album
• Kanye West with 'Yeezus'
• Taylor Swift with '1989'
• Drake with 'Nothing Was the Same'

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