Which 1999 film pioneered viral marketing with a fake documentary website that many viewers believed was real, revolutionizing how studios promote horror/thriller films?

The film industry spends billions on marketing campaigns to launch their blockbusters. Behind the glitz and glamour of movie premieres lies a fascinating world of product launch strategies, audience targeting, and promotional innovations. Test your knowledge about some of the most interesting film marketing campaigns that changed how movies reach audiences!

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• The Blair Witch Project
• The Sixth Sense
• The Matrix
• Fight Club

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