Which of the following metrics is NOT typically used in calculating Customer Lifetime Value (CLV) in retail analytics?

Customer Lifetime Value (CLV) has become a critical metric in retail strategy. Understanding how to calculate and leverage CLV helps businesses make smarter decisions about customer acquisition costs, retention strategies, and resource allocation. This poll tests your knowledge of the technical aspects behind CLV calculations that drive major retail decisions in today's data-driven market landscape.

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Customer churn rate
Average purchase frequency
Competitive price elasticity
Average profit margin per customer