Which struggling coffee company revitalized its brand in 1971 by adopting a figure from Norse mythology as its logo, creating one of the most recognizable brand identities in retail history?

Throughout history, mythological figures have been powerful symbols in branding and product collaborations. From Medusa adorning the Versace logo to Nike being named after the Greek goddess of victory, mythology continues to influence modern brand identities. This trivia tests your knowledge about a significant mythological collaboration that transformed a struggling company through the power of symbolic association and strategic storytelling in their brand narrative.

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Starbucks, featuring a twin-tailed siren from Norse mythology
Costa Coffee, featuring Odin's eight-legged horse Sleipnir
Peet's Coffee, featuring the goddess Freya surrounded by magical cats
Caribou Coffee, featuring Thor's hammer Mjölnir in stylized form