Which coffee company deliberately chose a mythological figure for its logo to create a storytelling-based customer experience?

Throughout history, brands have leveraged mythology and folklore to create memorable customer experiences and powerful marketing narratives. From ancient symbols in logos to storytelling in advertising campaigns, these mythological elements help companies forge deeper connections with consumers. This trivia question explores how one famous brand strategically incorporated folklore into its very identity to build a globally recognized consumer experience.

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Starbucks (featuring a twin-tailed siren from Norse mythology)
Peet's Coffee (featuring Prometheus bringing fire to humanity)
Dunkin' (featuring Hermes, the messenger god of commerce)
Costa Coffee (featuring the Celtic goddess Epona)