Which major sporting goods company first introduced a 'product drop' model with limited-time exclusive releases through their mobile app, causing unprecedented demand surges in 2015?

The sporting goods industry has undergone massive transformation with the rise of e-commerce. Major sports retailers have had to adapt their business models to compete in the digital marketplace while maintaining their brick-and-mortar presence. This poll tests your knowledge about a significant product launch strategy that changed the game for one of the world's biggest sports brands.

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• Nike with their SNKRS app
• Adidas with Confirmed app
• Under Armour with UA Shop
• Reebok with Reebok Unlocked

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