Which celebrity's brand storytelling approach revolutionized retail marketing by emphasizing personal vulnerability and 'radical transparency' as core brand values?

Brand storytelling has become a cornerstone of modern retail marketing, with celebrities often leading the way in creating authentic narratives that connect with consumers. Some famous personalities have revolutionized how products are marketed by sharing compelling personal journeys and values alongside their merchandise. This trivia challenges you to identify which celebrity pioneered a particularly influential brand storytelling approach that changed retail marketing practices industry-wide.

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Gwyneth Paltrow with Goop
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Kylie Jenner with Kylie Cosmetics