Which music festival pioneered the 'drop culture' merchandise strategy, releasing limited-edition products at specific times during the event that regularly sold out within minutes?

The billion-dollar music festival industry isn't just about performances—merchandise sales have become a crucial revenue stream and cultural phenomenon. From exclusive artist collaborations to limited edition collectibles, festival merch has evolved into sought-after fashion statements that extend the brand experience long after the last note plays. Test your knowledge about this fascinating intersection of pop culture, retail strategy, and consumer psychology!

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