Which strategic business decision is widely considered to have accelerated Montgomery Ward's eventual failure as a major American retailer?

Montgomery Ward was once one of America's retail giants with a fascinating history dating back to 1872. After thriving for over a century, this iconic retailer ultimately failed and closed its doors in 2001. This trivia question explores a key historical decision that contributed to its downfall—a pivotal moment that product strategists and retail historians often cite as a classic example of missing market trends and the consequences of resistance to innovation.

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Rejecting the opportunity to purchase exclusive rights to sell Monopoly board games in the 1930s
Refusing to expand into suburban shopping malls in the post-WWII era while competitor Sears embraced this trend
Abandoning their successful auto parts division to focus exclusively on clothing and home goods in the 1970s
Investing heavily in downtown flagship stores during the 1980s urban decline period