Which celebrity's retail brand was the first to reach billion-dollar status through a revolutionary partnership model that gave them significant ownership rather than just licensing their name?

Many celebrities have ventured into retail with their own brands, but some have truly revolutionized the industry with innovative approaches to brand management, marketing strategies, and customer engagement. This trivia question tests your knowledge about a famous figure who transformed retail through their unique business model and expansion strategy, creating a benchmark for celebrity-driven retail success.

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Kylie Jenner with Kylie Cosmetics
George Clooney with Casamigos Tequila