Which celebrity's brand storytelling approach centered around their personal health transformation after a diagnosis, leading to a wellness empire now valued at over $250 million?

Celebrity entrepreneurs have mastered the art of brand storytelling, leveraging their personal journeys and public personas to create compelling retail empires. From musicians to actors and athletes, these famous personalities have transformed their narratives into authentic brand identities that resonate with consumers. This trivia question explores how one particular celebrity strategically shaped their brand story to create one of the most successful celebrity product lines in recent history.

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Gwyneth Paltrow with Goop
Jessica Alba with The Honest Company
Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics