Which sports brand was the first to generate over $1 billion in direct-to-consumer digital sales, pioneering the 'Nike Direct' omnichannel strategy that many competitors later emulated?

In the competitive world of sports retail, technological innovations have transformed how brands connect with athletes and fans. One particular e-commerce strategy revolutionized the sports equipment and apparel market, creating a direct-to-consumer model that challenged traditional retail channels. Test your knowledge about this industry-disrupting approach that changed how sports products reach consumers.

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Nike
Adidas
Under Armour
Puma