Which gaming company made the controversial decision to launch their own digital storefront in 2018, offering developers a more favorable 88/12 revenue split compared to the industry-standard 70/30 split?

The gaming industry has undergone massive changes in how games are distributed and sold. Physical retail stores once dominated the landscape before digital marketplaces revolutionized game sales. This trivia question explores a pivotal moment in gaming retail history that changed how millions of players purchase their favorite titles. Test your knowledge about the business side of gaming!

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Epic Games (with the Epic Games Store)
Electronic Arts (with EA Play)
Ubisoft (with Ubisoft Connect)
Microsoft (with Xbox Game Pass Store)