Which retail big data innovation has most significantly influenced how architects design store layouts in the past decade?

In today's architecture landscape, retail spaces are being transformed through sophisticated data collection and analysis. Architects now design with consumer behavior patterns in mind, creating spaces that not only attract customers but strategically guide their journey through the retail environment. How well do you understand how big data is reshaping architectural decisions in retail spaces?

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Heat mapping technology that tracks customer movement patterns throughout stores
Virtual reality simulations allowing customers to preview products remotely
Blockchain-based inventory systems that track product authenticity
Augmented reality displays that project product information when approached