Which architectural software company was the first to transition from a product-based identity to a 'design platform' brand strategy, fundamentally changing how architects approach digital tools?

The architectural world is filled with iconic companies that have shaped how we design, build, and interact with spaces. Beyond their products and services, many firms have established powerful brand identities that are instantly recognizable within the industry. This trivia question tests your knowledge of a significant milestone in architectural brand identity evolution that changed how architectural firms position themselves in the marketplace.

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Autodesk (2014 rebrand)
Graphisoft (ArchiCAD)
Bentley Systems
Trimble (SketchUp)