Which government agency underwent a major retail-inspired rebranding in 2002, implementing a 'one-stop shop' model with standardized visual identity across all service centers to improve citizen experience?

Test your knowledge about how government agencies brand themselves to citizens! While we often think of branding as a corporate activity, government entities increasingly employ sophisticated branding strategies to improve public perception, increase service utilization, and build trust. This question explores a notable government retail branding initiative that transformed how citizens interact with public services.

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