Which celebrity entrepreneur was the first to launch a beauty brand loyalty program that awarded points not just for purchases but also for social media engagement and product reviews?

Celebrity entrepreneurs have revolutionized customer loyalty programs across various industries, creating innovative ways to retain customers and build brand communities. This question tests your knowledge about which famous personality pioneered a specific type of loyalty program that changed how brands engage with consumers. Can you match the right celebrity to their groundbreaking loyalty initiative?

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Rihanna with Fenty Beauty's Navy Rewards
Kylie Jenner with Kylie Cosmetics' Social Butterfly Program
Lady Gaga with Haus Labs' Little Monsters Club
Selena Gomez with Rare Beauty's Compassion Points