Which presidential campaign first used digital technology to create a personalized political advertising strategy, pioneering what's now known as microtargeting?

Government and political campaigns invest millions in crafting the perfect slogan to capture voters' attention and communicate their core message. These slogans become powerful tools in shaping public perception and can make or break a campaign's success. This trivia question tests your knowledge of a historic presidential campaign slogan that revolutionized political advertising and helped secure an unexpected victory.

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Barack Obama's 2008 'Yes We Can' campaign
George W. Bush's 2004 'Steady Leadership in Times of Change' campaign
Bill Clinton's 1996 'Building a Bridge to the 21st Century' campaign
Donald Trump's 2016 'Make America Great Again' campaign