Which marketing strategy was primarily credited for transforming 'Deadpool' (2016) from a risky R-rated superhero film into a $782 million global box office phenomenon?

The film industry has seen remarkable shifts in how movies are marketed to audiences. Beyond traditional trailers and posters, studios now employ sophisticated segmentation strategies to target specific audience demographics. This poll explores a fascinating case study in film marketing that changed how Hollywood approaches audience targeting and promotional campaigns for what was initially expected to be a modest release.

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Unconventional social media marketing with the actor staying in character across platforms
Traditional TV advertising with heavy spending on prime-time commercial spots
Focus group testing that led to significant script and content changes
Celebrity endorsements from other Marvel franchise actors