Which architectural innovation from the 1900s revolutionized retail visual storytelling by allowing customers to view merchandise from the street?

The intersection of architecture and retail design has evolved dramatically over the centuries. From ancient marketplaces to modern flagship stores, architects have shaped how we experience shopping. This trivia question explores a significant architectural innovation that revolutionized the retail landscape and changed how products are displayed and experienced by consumers.

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• The display window with plate glass
• The central atrium with skylight
• The escalator system
• The revolving door entrance

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