Which language learning company completely rebranded in 2019, changing from a technical name to a playful bird-inspired brand identity that helped it secure market dominance?

Brand identity in the language industry is uniquely powerful—words themselves become products and brand assets. Companies invest heavily in linguistic research, name development, and verbal identity systems. From dictionary publishers to language learning apps, translation services to AI language models, verbal branding decisions can make or break market success. Test your knowledge about strategic linguistic branding decisions that transformed companies.

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Duolingo (previously called 'LanguageScope')
Babbel (previously called 'Lexicon Interactive')
Rosetta Stone (previously called 'Fairfield Language Technologies')
Memrise (previously called 'EdVerbum Systems')