Which celebrity collaboration with a sportswear brand is credited with revolutionizing athlete endorsements and creating the modern sneaker culture in the 1980s?

Celebrity collaborations with brands have revolutionized product marketing and retail strategies. These partnerships blend star power with consumer products, creating unique positioning opportunities and often setting market trends. Test your knowledge about one of the most influential celebrity brand collaborations that changed the retail landscape and how products are marketed to consumers. Can you identify the correct partnership that made marketing history?

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Michael Jordan with Nike (Air Jordan)
Lionel Messi with Adidas (Messi Collection)
Serena Williams with Puma (Serena Collection)
David Beckham with Reebok (Beckham Line)