Which company's name was specifically invented as a made-up word that would be recognizable in any language and doesn't have negative connotations in any major language?

Test your knowledge of how language and linguistics have shaped famous brand identities! Many successful companies have created unique linguistic elements that become central to their brand recognition - from invented words and phrases to clever linguistic tricks. This poll explores how language innovation has contributed to some of the world's most successful brand identities.

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Kodak
Google
Starbucks
IKEA