Which retail innovation was first introduced by Fabindia in the 1960s that revolutionized how traditional handloom products were marketed to urban consumers?

Cultural garments and traditional attire have seen remarkable retail transformations in recent decades. While preserving cultural authenticity, retailers have had to innovate in their approach to showcasing, marketing, and developing these products. This poll tests your knowledge about a significant retail innovation that changed how traditional cultural garments are marketed and sold globally.

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Experience centers where customers could learn traditional craft techniques while shopping
Direct sourcing from artisans with fixed pricing that eliminated middlemen and ensured fair wages
QR codes on garments linking to videos about the artisan who made the product
Subscription boxes of seasonal traditional garments delivered quarterly