Which groundbreaking marketing campaign included releasing 800 advance copies to influential readers, creating mysterious websites, and partnering with puzzle creators before the official book launch?

Throughout history, some of the most iconic marketing campaigns have centered around books and literature. These campaigns not only boosted sales but often became cultural touchstones themselves. From reimagining classic covers to innovative promotional strategies that turned books into phenomena, the intersection of marketing and literature has produced some fascinating case studies. Test your knowledge about these memorable literary marketing moments that transformed how we discover and engage with books.

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J.K. Rowling's 'Harry Potter and the Deathly Hallows' midnight release events
Dan Brown's 'The Da Vinci Code' viral marketing campaign
George R.R. Martin's 'A Song of Ice and Fire' HBO partnership campaign
Stephenie Meyer's 'Twilight' teen ambassador program