Which major sporting goods company completely redesigned their logo in 2013 to shift from a heritage shield design to a minimalist angular symbol, representing their move toward performance technology and modern aesthetics?

How well do you know the strategic design changes behind major sports brand identities? Brand logos in the sports industry are carefully crafted to convey performance, innovation, and cultural relevance. They often evolve over time to reflect changing market dynamics and brand positioning. Test your knowledge about one iconic sports brand's logo journey that represented a significant shift in their market strategy.

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Reebok
Under Armour
Fila
New Balance