Which retailer launched the first innovation lab dedicated to retail technology, established in 2012 with a focus on developing frictionless shopping experiences?

Retail innovation labs serve as experimental spaces where companies test new technologies and shopping experiences before wider deployment. These labs have become critical in the evolution of modern retail, allowing brands to safely prototype everything from cashierless checkout systems to AR/VR shopping experiences. Test your knowledge about which major retailers have invested in these cutting-edge facilities and what groundbreaking retail technologies first emerged from these innovation hubs.

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Walmart (Walmart Labs)
Target (Target Innovation Center)
Nordstrom (Nordstrom Innovation Lab)
Amazon (Amazon Go Innovation Center)